Project Overview
Effective branding of children’s juices and health products must combine health benefits with attractive visuals and messaging, and packaging design plays a crucial role in attracting children and reassuring parents. It should be functional, visually appealing, and informative.
Because developing branding strategies is an essential part of packaging, Rhoads provides vital information about the product and can influence purchasing decisions such as:
Transparency: Clearly state ingredients and nutritional facts.
Certifications: View any relevant health certificates or endorsements.
Attractive fonts and icons: Use readable fonts and icons that make information easy to access.
