Project Overview
Our agency was tasked with creating a unique Branding and packaging design that would stand out on the Markets. The brand name, LAPINA, reflects the Arabic dish that is desirable among the Middle East.
The mission was to design a cohesive brand identity that not only highlights the natural, wholesome qualities of the juices but also resonates with a broad demographic. We aimed to create an engaging, visually appealing brand experience that stands out on the shelves and connects with consumers on an emotional level.
The outcome was a striking and cohesive brand identity that truly reflects the essence of “Colorful and Fruitful.” The packaging design is vibrant and dynamic, with each product featuring distinct, playful illustrations of the fruits used, creating an immediate visual impact. The use of bold colors and clean typography enhances brand recognition and readability.
