Project Overview
CAILIN is an icon for feminine existence. it’s a guidance and representative brand for each woman in her daily life
A Girl who doesn’t take life for granted can always take the extra Mile/Appreciate what she has. While she appreciates herself, she also knows how to take care of herself. love herself, know herself better than anyone else.
Character: She is A beauty girl aim to shape her live according to her own fantasy, she has a dreams to achieve. cities she wants to visit. she want her life to be like the image she has in her mind, she sees herself as a dreamer. different. bold.
independent. she refuse to be a copy or live according to someone else point of view so she always made a changes to her style, someday she’s a curly and another day she’s A queen, she aim to discover new ways to live with and never follow the trend unless she made it or it make her feel superior
Honest. Helpful. Powerful. Confident. Ambitious. Successful and everyone trusts her.
Adventurous, willing to take risks. and unafraid of challenges.
creating new opportunities and try to go for perfection.
The mission was to develop a visual identity for an amazing product that had a really unique impression in audience minds.
